Gmail’s ‘Unsubscribe’ Feature Available To All Users

No matter how many times you banish emails to your spam folder, the endless flow of unwanted messages never seems to slow. Fortunately, Google has swooped in to save you from unwanted correspondence with its new “unsubscribe” button.

Now, any email with an unsubscribe link is automatically marked by Gmail with the “unsubscribe” option, located directly next to the sender’s email address.

“Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun,” an official Google+ post announcing the change said.

Most formal emails come with an unsubscribe link—typically hidden at the bottom of the page, perhaps in miniscule print that’s almost impossible to find. And when you finally stumble upon it, you’re redirected to a new webpage, where you may need to re-enter an email address or explain why you’re unsubscribing.

Now, Gmail users can simply click the “unsubscribe” button, confirm their choice in a pop-up window, and never see another email from that sender again.

While the new feature isn’t exactly revolutionary, it’s certainly an added amenity for folks who find their inbox stuffed with spammy mail.

Google initially launched its one-click unsubscribe feature in late February, testing it among a small group of users, before rolling it out to all Gmail users this week. For more, see PCMag’s slideshow featuring 30 Gmail Tips That Will Help You Conquer Email.

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