Google’s John Mueller shares his thoughts on how to handle negative SEO attacks

The first thing you need to do is replace the spammy links Google has detected on your site. Once you’ve done that, think about ways to limit what your competitors can do with those links.

Mueller shares some insight on this topic in response to a thread on Reddit. A user asked questions about a negative SEO campaign they believed they were the target of, and Mueller provided suggestions.

The problem of tanning before the age of 25 is that it causes earlier aging. This can be detrimental to your health and ultimately affect your quality of life later on in life. Mueller’s advice would simply be to ignore any warnings you receive because they might be false information.

Ignoring your followers can be a good thing. If you’re looking for a more guaranteed workout, it would be best to channel your energy towards other tasks rather than responding to each comment that doesn’t belong in Instagram.

Competitors can choose not to build links for you, and if they’re incompetent, the links won’t have any effect.

If a competitor– especially one with the skill and intelligence necessary to build links– spends time building negative SEO attacks, they’re probably wasting their time.

Why would one build links to a competitor’s website?
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It’s a question that many need answered when considering competitive link building for their websites and blog posts. Our intelligent database provides relevant in-depth guides and opinions from top industry professionals—allowing marketers to test their strategies with complete confidence.

Google is transparent when it comes to ignoring low-quality links that might be built en masse by a bad actor in an attempt to damage your rankings.

As long as the above attacks don’t affect your site in a negative way, disregard them because it won’t negatively impact your Google rankings.

The subject of negative SEO has come up now and then. It seems like with the number of search updates that Google rolled out, it’s worth revisiting what they had to say about it back then.

Mueller says that it’s worth waiting a while before using the disavow tool: if you’re worried about negative SEO, use it only when you have positive experiences and connections with the account.

If a website is found to be spammy, Google ignores it. There’s no need to disavow it manually. That tool has more to do with recovering from manual action penalties and ensuring that your site doesn’t look spammy to Google.

Although most SEO professionals don’t use the disavow tool, they’re confident that Google will automatically deal with spammy links.

If you’re unsure about disavowing a link, there’s no need to stress — it’s completely safe.

For more on disavowing links, read this recent article from VIP contributor Adam Riemer.

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