Google Ads, the platform used by advertisers around the world, has experienced a major outage on January 23rd. Advertisers were unable to access the platform, preventing them from managing or optimizing their accounts. The issue was confirmed by the Google Status Dashboard at 8 am CST, and as of noon CST, the problem has yet to be resolved.
This outage has caused frustration and concern among advertisers, as they are unable to see or react to real-time performance of their campaigns. Additionally, weekly reporting tasks are unable to be completed until the issue is resolved. This is a significant issue for companies of any size, as marketing dollars are at stake.
The timing of this outage is particularly inconvenient for Google, as it comes just days after the company announced layoffs of 12,000 employees. While the outage is likely a coincidence, it has led to questions about whether the layoffs have impacted the technology and staffing that manages the Google Ads platform.
This is a developing story, and updates will be provided as more information becomes available from Google. The company’s status dashboard is providing updates on the incident in real-time. The social media platforms such as LinkedIn and Twitter are filled with the complaints and concerns of the advertisers who are unable to access their accounts.