Search Engine Optimized Shopping Tab is coming soon to Google Search Console.
Retailers now have the opportunity to get their products featured in Google Shopping, making it easier for them to take their business online.
An update to Google Search Console means that you can now list products in its shopping tab without submitting a product feed or re-verifying your website.
Create your listing in Search Console. When you’re ready, apply filters. Make sure to use Good 404 pages when needed, too.
Listing a Product In The Shopping Tab Via Google Search Console
Search Console has announced a new feature in Google’s latest update. Structured data will be valuable for websites that are utilizing product categorization.
A new navigation item in Search Console titled Shopping tab listings lets you connect your merchant center accounts.
If you need some help setting up a Merchant Center account, don’t worry. We’ve simplified the sign-up process to make it easy breezy.
Simplifying your sign-up process lets you skip steps, such as verifying ownership of your site and submitting a product feed.
It’s easy to “connect” your Merchant Center account to Search Console once you set up the integration. All you have to do is ensure that the data in your product listing is accurate and up-to-date.
As software becomes more complex, companies find it near-impossible to identify the data they need for insights. This can seriously affect their bottom line and customer satisfaction.
On the subject of product structured data, Google published updated guidelines this past July.
If you sell multiple variations of a product, and they each have a dedicated webpage, it’s recommended to use unique structured data for all items.
Previously, Google didn’t specify whether variants of products would benefit from having unique structured data. Now we know that there’s a benefit at least when it comes to structured data.