Gmail Test Gives Promotions Tab a Pinterest-Like Makeover

Your Gmail inbox probably got more organized last year when Google introduced tabs at the top to help you prioritize your messages. And now, one of those tabs may be getting a Pinterest-like makeover.

Google just launched a new field trial for Gmail that makes the Promotions tab a lot more visually exciting, putting the emphasis on photos instead of words. Those selected to participate in the new field trial will see a grid of images from marketing emails at the top of the Promotions tab, instead of the usual list of messages.

“Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try,” Google Product Manager Aaron Rothman wrote in a blog post Tuesday. “But right now, those images are buried inside your messages — and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most.”

The new grid view has infinite scrolling, meaning the promotional imagery never has to end. You’ll be able to toggle between the new visual grid and the standard view with the click of a button at the top of the tab.

“We’re just experimenting for now, but we hope this view will make it a little bit easier for you to get things done,” Rothman wrote.

If this new photo-focused version of Gmail sounds interesting, head over to Google’s website to sign up for the field trial. At this point, the trial is only available to English users with addresses, and Google said it may not be able to activate the experiment for everyone due to limited capacity. If you’re selected to participate, you’ll see a message in your Promotions tab.

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