Google has made a great decision by focusing on everyday usability with the Pixel Tablet.
With Google’s announcement of their Pixel tablet, it seems like they’ve embraced the same formulaic approach to tablets. No matter who you speak to, someone has heard something about this tablet. However, that’s where the similarities end.
Because the Pixel Tablet is capable of running both Andriod and Google Assistant apps, it’s providing a unique solution for people who need either of these two technologies. Here’s why I’m convinced that it’s Google’s ideal shot at breaking into the tablet market.
If you’d be more likely to consider this tablet if it had a feature commonly found on other tablets, would you like us to include that feature?
I’ve been using many tablets for years. While I loved the Nexus 7’s small size, I rarely, if ever, picked it up to use regularly because it took up too much space on my desk. One of the few things I used it for was checking RSS feeds or catching up on social media, but I often found myself struggling to justify the limited functionality. When it finally came time to part with it, I had trouble finding a case to adopt another tablet that would still fulfill that role.
Years later, my iPad Air is still a thing. I typically use it as a secondary display and glance through RSS feeds or task lists on it. Sometimes, I’ll connect it to my keyboard case and work from a coffee shop, but most of the time, it stays at home. Other people feel the same way.
Most users don’t let their tablets out of their hands, as studies show most people use them primarily inside.
Most people are unaware of the benefits of tablets like Pixel. While they’re more powerful than smartphones, it’s no surprise that tablet usage is dramatically lower since phone displays are reaching mini-tablet proportions and new phones are coming with foldable displays. Meanwhile, the emergence of foldable displays is expected to spur a decline in tablet usage.
The Pixel Tablet was developed as a central entertainment device in the home. Since it’s being pitched as an accessory for a smart home, not a personal device, Google is clearly aiming for much wider audiences. Smart homes are on the rise globally, so it’s no surprise that tablets aren’t on top of everyone’s shopping lists anymore.
Positioning a tablet as a smart home hub isn’t an entirely new approach. Amazon has been marketing its Fire Tablets as pseudo-Echo Show devices for some time now. It’s a functional approach that can leave you wanting. Similarly, Lenovo’s Google Assistant-powered Smart Tab M10 serves double duty as a smart display or budget tablet. However, given the limited technical horsepower available in budget tablets, it doesn’t give you the options for high-quality ambient computing experiences that are possible with more expensive options.
Google is building the Pixel Tablet to be a smart display device that can also serve as a central hub device. Unlike Lenovo and Amazon, Google’s work on the Pixel Tablet seems to be geared around making it first-class in its field. This could be the key differentiator that sets it apart from the competition.
The speaker and charging dock will give the Pixel Tablet a better audio experience. It’s also possible that most tablets are sitting in a corner of a table, while the Pixel Tablet is not only keeping you on the go, but also charging. There are still many more ways this tablet can enable interesting experiences.
If you would rather use your tablet in more places around the home, consider getting a fixed location for it. A charging dock or stand can help solve two common problems that come from not having a designated place to set down and save some battery.
With the Nest Hub, I get instant reachability, home control-centric display, decent speakers and a web browser. It appears as though Google had this in mind as well. For any other uses I might need a tablet for, like productivity or streaming videos, the Nest Hub seems to suit me just fine.
Pixel Tablet was created to suit the needs of users who need an extension of their physical activities. Pick it up when you need to sport on the living room speakers or adjust your smart lights. It’s light and easy to carry so you can easily sip some Netflix while enjoying a cool summer breeze. Drop it back on the dock when you’re done, and remember, life isn’t one size fits all!
I love the Nest Hub. But given the plethora of smart home devices coming out, it’s hard to justify purchasing multiple units that have a more limited scope than the Pixel Tablet. The Pixel Tablet has all the smart home capabilities you need in one device, making it an easy sell. Its near-robust connectivity with friends and family across their living spaces makes it much more valuable as a hub, and makes me want to pay a premium for it.
Clutter can be tough to handle. The perfect solution? Combine the Nest Hub with your tablet and make the small investments you need to keep the home space organized by utilizing them both.
Google makes life much easier. With one optimized yet affordable solution, you get double benefits. The global tablet market sits at opposite ends of the spectrum. Apple’s iPad portfolio is clearly aiming to create a more premium customer. But there are still many customers who prefer less expensive tablets. The Pixel Tablet is a shoo-in because it offers the brand and iconic appeal of Google, as well as affordability that Samsung currently lacks.
One of the biggest problems faced by professional tablets is that there’s not enough compelling apps. At the same time, inexpensive tablets are often very specialised in their use cases. The Pixel Tablet seeks to address these issues through bringing more attention to process-oriented everyday use cases.
When you look at the price range for Pixel smartphones, it becomes clear that choice between high-end and low-end is the main expectation. If it can replicate the same pricing strategy with the Pixel Tablet, Google’s new device could become a hit.
It’s no secret that Google is facing increasing pressure from competitors like Apple and Amazon. To stay in the hardware game, it needs to minimize losses and focus on its strengths. Using the Tensor G2 processor as well as other parts of the phone make will allow it to excel, especially with its machine learning skills that are already fully present in the Pixel 7. It’s risky because this is an area where Apple is beating Google with its devices, but from what I can see, it’ll make up for any short-term loss due to reduced device costs by focusing on more sustainable long term gains.
Google needs the Pixel Tablet to be a first-class Android-based tablet. With Android 12L’s emphasis on tablets and software optimizations, it should hopefully have the software needed to back up that claim.
Having high-quality cameras, a great battery life and an intuitive design makes the Pixel tablet an attractive option for brands like Nest. From what we know so far, the tablet looks like it’ll have similar features as the Nest Safety Camera shelve to make it worth purchasing.
When the Pixel Tablet came into production, there was a clear, focused direction and even more defined focus on usability. It seems to have all the right ingredients for success, especially for someone like me who is skeptical of the need for a dedicated tablet.
As more people upgrade their smartphones, they crave a better experience – especially when it comes to personal tech. The new smart experience on the Nest Hub makes it so that you can control lights, plugs and other devices within your smart home without having to hunt for your tablet on your bookshelf. Turn paper into digital with the power of Google.
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