Google is introducing a new ad and account policy just for Display and Video 360 users. Read on to explore the updates in more detail.
Google has been making a lot of updates this year. Their new policy restrictions on how off-topic content is published means that people that don’t play by the rules will be penalized.
Google has been more and more upfront with advertisers about the reasons for their disapprovals, from vague statements to clear and concise information.
Google recently updated its ad destination policy, video policy, and 3-strike rule.
In a December 2022 update, Google is updating its account-level display and video suspensions for Display and Video 360 users.
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Google has just created a new page on the Disapprovals and Suspensions page for those of you who are Google Display and Video 360 users.
This new page outlines what violations can get your account suspended. These include:
Circumventing systems to do something illegal
Deceptive practices that are coordinated
We want to make sure that you’re getting authentic products and haven’t been deceived by counterfeit goods.
We take pride in being responsible and ethical business owners. By abiding by strict guidelines and our own ethics, we seek to defy preconceptions.
Trade sanctions violation
We want to make sure you’re aware there are various restrictions on Display and Video 360 pages. While this new page won’t be available until the start of 2019, we’ll update you on violations so that you avoid them.
Repeating publishing violations can result in a suspension.
Recently, Google announced that suspension is also a risk for partners. They listed some of the violations which can lead to suspension, including the ones mentioned above.
If an advertiser within a partner account has been found to violate policies many times, the account can be suspended. Just to clarify, this doesn’t mean any violation could get an account suspended. In order for it to happen, they would have had to persistently break our guidelines and policies.
Google’s announcement claimed that if the partner account or advertiser has “repeatedly or predominantly engaged in egregious policy violations” that would cause suspension.
Jeopardizing the trust Google’s search engine has in your site;
Dumbing down content so it reads like spun content;
Promoting article directories, link farms, poor quality resources, or copycats;
Leading users to commercial content such as ads that accompany searchers’ results.
“A violation so serious that it is unlawful or poses significant harm to our users or our digital advertising ecosystem. An egregious violation is often due to unsafe policies within the advertiser’s overall business, or one violation so severe that we cannot risk future exposure.”
If you find that this is happening to you, here are some things you can do:
There is some good news for those who have their account suspended as a partner or an advertiser. Appeals are possible if you feel that suspension was unjustified.
Google is constantly updating its policies and penalties to make the system more clear. For example, they recently announced updated policies which means that advertisers with violations now know exactly what caused them to get penalized.
In order to stay on Google’s good side, it’s important to periodically check your account for any disapprovals. Though Google relies on both human interaction and automation, their roots are in the human world.
As Google rolls out the new policy page, we’ll update this article to include the link.
Google has updated the suspension policies in Display & Video 360, which now include account level suspensions. Previously this was only a device-level suspension.
Google is adding a new policy to their account termination and suspension policy that specifically pertains to Display and Video 360 users. Click below to read more on this
Google has made a lot of updates and clarifications on their disapproval policies this year.
In the past few months, Facebook has released updates to address advertisers’ needs for more context about why their ads are disapproved.
Earlier this year, Google updated its advertising destination policy, video uploading policy and 3-strike rule.
Google has announced improvements to account-level anti-suspension measures for Display and Video 360 customers. We are rebranding these changes, and they’re coming in December 2022.
We’ve made changes to the agreements and EULAs on the Blogger Pro platform.
Google is updating their main Disapprovals and Suspensions page to have a page specifically for Display and Video 360 users.
This new page will clarify what type of violations can lead to an account suspension. A few examples include:
We work hard to get around systems that are in place to keep users from getting the information they need.
Deceptive practices that are deliberately coordinated
Promoting unauthorized pharmacies such as ‘buymexicodrugs.com’
Per the Business and Professional Code, there are no unacceptable business practices.
Violation of Trade Sanctions
While the new Display and Video 360 page isn’t ready yet, you will start to see additional context on violations, so you’ll know how to avoid making the same mistakes.
Repeatedly using the same content can be grounds for suspension
Google announced that a partner account could also be suspended for additional violations.
If a publisher within a partner account has violated the policies repeatedly, the account can be suspended. It doesn’t mean that any violation will get an account suspended – just one of them would.
Google’s announcement stated that if a website or an advertiser is caught violating their policies and standards repeatedly, they could be suspended.
Gaining a higher ranking in web search results is a very important online task, but Google doesn’t want pages with poor quality or relevance to rank well. Google defines egregious violations (such as linking schemes) as follows:
Google defines severe violations as those that may affect their users or provide them with a poor experience on the site. These incidents are often early signs of an irresponsible advertiser that doesn’t comply with Google Ads policies. Severity ranges from high- to low-risk, with an egregious violation being the most serious.
If you encounter issues with the article rewriter, here are some of the things that might help.
Let’s say the partner or advertiser has a suspended account. How do they go about appealing it?
Here’s what you have to look forward to
Google is constantly updating its policies, reviewing violations, and disallowing ad types. They’ve added more clarity to advertisers around not just the basics of what they disapprove of, but also on how to troubleshoot these violations.
In order to stay ahead of Google’s AI, it’s important to spot-check your account every week for any disapprovals.
Google recently added a new policy page. We will update this article to include the link as soon as it’s live.