Google has made it easier for marketers to solve ad disapprovals faster, with more transparency about what constitutes an “unavailable” video.
Recently, Google has made several important changes concerning its advertisers. As part of these changes, they updated the “Unavailable Video” policy in Google Ads this week.
Online advertisers are able to get a clearer understanding of which issues and individual disapprovals are being discussed in the update.
Our Ad Disapproval Reasons feature enables you to choose the reason why your ad was disapproved. Externalizing this feature helps us provide more detail on specific issues with your video, in case video disapproval is an issue you’re having.
If you’ve advertised in Google Ads and received disapprovals, it’s likely that the reason was vague or not enough information was provided.
When Google Ads doesn’t lay out the issue at hand for advertisers, it can cost them:
Lost revenue opportunities when ads aren’t running
Now it’s time to dig deeper into the potential ad disapproval reasons.
When you have to switch from managing accounts and marketing to investigative mode, it can be tough to find your rhythm. This is where switching from account management to simpler workflows can help keep your time more efficient.
In its latest update, Google Ad Words has made it easier for advertisers to solve video ad disapprovals. If your ad doesn’t meet their standards, they have a couple ways you can work with them. For example:
Here are some ads that are now banned from running on YouTube:
With tougher ad requirements, it can be hard to know what will make your advertisement approved by the platform. The examples below show how these four situations may lead to an advert being disapproved.
If a video is deleted on a YouTube channel, Google won’t allow marketers to use it anywhere. If the original URL for the video is no longer working, try linking the disapproved video to a new one that you had recorded and uploaded.
When you’ve decided that you want to use specific video content in your ads, make sure you’re only inviting your target audience. Do not change the video status to private for general viewing. Only invitees with the specific link to view the video will be able to view the private videos. As a result, Google will not allow that type of status in YouTube ads because of their targeting system.
Live-streamed or real-time videos are live, public videos that are typically not allowed on Google Ads because of their nature. With live-streamed or real-time videos, viewers can watch in real-time and rewind but cannot fast-forward during the broadcast. If you want to use these types of videos, wait until it’s over because the video becomes regular uploaded content on your YouTube channel. Regular uploaded videos are allowed on YouTube ads.
Videos marked with the “private” status type indicate that the video shouldn’t be viewed by the general public. Google does not allow private or hyper-targeted videos to be used in YouTube advertising.
What did you know about beyond the product?
Google is revising its policies and moving towards more transparency.
This problem would be exacerbated further if a brand doesn’t have privileged access to its YouTube account. And when an advertiser has no idea what’s going on with their video and it gets banished to “Unavailable Video”, the investigative work can be exhausting.
In order to help advertisers better understand why a specific video doesn’t work, we have updated our policy. Our examples can help guide marketers use the proper channels to handle their issue in a timely fashion.