Google has begun rolling out the helpful content algorithm update which rewards people-first content and devalues content written for search engines.
Recently, Google unveiled its latest search rankings update.
Google announced a new SEO update, which suggest ways to make sure your content is relevant and people-first.
Context is very important in today’s update. Google will be giving more than just their advice and guidance.
Here are seven things you need to be aware of in order to create quality content. These tips come from Google, who have given guidance for following this best practice
1. A helpful update to Google’s algorithm
“If you or your business has an established audience, then it would be a great idea to write about what they want to read about!”
Google might be telling people to not try to do too much.
Google’s helpful content update rolls out: 7 things you need to know.
Let’s say you want to capitalize on a high keyword volume related to skin care.
The article may be helpful, but an existing audience that comes to the site expecting recipes is unlikely to find it helpful.
What questions should you ask yourself?
For a blog post, is the content primarily made for search engines or humans?
Just because an idea is current doesn’t mean you should write about it.
You created your blog post without any real expertise.
2. Demonstrate Personal Knowledge
Does your content show expertise from using a product or service?
Google advises people not to write about topics they haven’t been through themselves.
When you are creating content for search engines, a lot of articles contain affiliate links. This can mean that you have to write about products and services you haven’t used first-hand.
The quality of content can be improved with experience in the topic.
Use photos or original insights to indicate if you have experience with the product, service, or place.
And, you might get it right by asking yourself the following related question: Are you mainly just summarizing other people’s thoughts while not adding much value?
3. Don’t Combine Multiple Topics Into One Site
“Do you update your website regularly?”
Google wants site owners to curate a niche-driven website
The changes Google is making to help people find content they are interested in.
If you were to not create a structured system for your website, then it would be difficult for search engines to settle on a proper understanding of how your site works.
Try to keep you site around one topic, and if you want to create content about a different subject, then you can start another website.
A good idea would be to produce content on a variety of topics, in order to improve your search rankings.
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7 things you need to be aware of
4. How a Google update will change the way content is ranked
Does the person have an idea about what the article is about after reading it?
Google recommends helpful content by teaching people or helping them complete a task.
Search engines often need lots of content that doesn’t offer any new insights or information.
When writing content for people, it’s important to answer the question or concern that led them to your website.
What does Google recommend asking yourself?
Did the author leave readers feeling like they need to search again for more information?
Google has no word count preference.
5. Don’t neglect the overall reader experience
What is the helpful update from Google?
Google offers these tips on how to make your blog posts easier to read.
It is possible to meet the criteria definitions, and yet your design still might not provide an ideal experience.
If you click on a product review such as this one, you will have the opportunity to read a customer’s first-hand account of their experience with a product.
A picture is worth a thousand words.
Google’s Helpful Content Update Rolls Out: 7 Tactics To Consider
Avoid using one of the following phrases or expressions in a sentence: “Know,” “Think,” “I’ve heard
Questions that don’t have an answer are content that should not be created.
Google’s Content Guidelines Provide Advice On Headlines
Make sure to mention if you are guessing or unsure of the information.
The goal is to provide good content and maintain trust with your readers.
Stay in the know about other Google updates
Google’s helpful new content update: 7 tips for the future
These updates apply to your helpful content as well.
If you’ve already followed Google’s advice for core updates and product reviews, you should be well positioned to benefit from Google’s helpful content update.
Thoughts on Google’s content update
Google will be releasing a helpful update in the next two weeks, so it is best to wait until the release date.
Previously, if someone tried to find an article on Google which was originally written in English, they would be served a web page which had been translated to their native language. Now, Google will show the same article as originally published – even if it’s in English.
Google will release new updates on the types of unhelpful content they are trying to detect and remove.
Facebook’s engineers are still looking for ways to improve how their classifier detects unhelpful content and ways to better reward people-first.
To understand Google’s recent updates, read our article.