Now that Google has recently implemented first-party cookies, websites that leverage their technology will be able to harness the power of personally tailored advertisements.
Many website owners have long been clamoring for Google to allow for personalized ad serving. So, we’re excited to announce that the new cookie will allow clients to serve personalized AdSense ads!
Google is working to integrate ad personalization capabilities into its first-party tracking. This will affect ads served with Adsense.
Using first-party cookies on Google AdSense can help increase the performance of the advertisements you serve.
When Google first moved onto their current algorithm, they chose of the option to put a cap on the frequency that each user sees an advertisement.
Google is adding support for ad personalization, arguably the number one reason to use first-party cookies over third-party cookies.
However, you have the option to choose either first-party cookies or third-party cookies. You can switch them on and off through Google AdSense.
Google AdSense enables first-party cookies.
First-party cookies are used to store information about a user’s preferences and activity on a website.
First-party cookies allow you to control how often your ads show based on their frequency caps.
You can potentially increase your revenue by using frequency capping with AdSense.
Run a test in Google Analytics and see what ads users are ignoring. You’re more likely to find a pattern of patterns where you can then limit the ad frequency.
Another great tool you can use to keep your ads targeted to actual users is frequency capping. Google will no longer serve ads to a user who has already clicked on them.
The best way to customize your website and gain more traffic is by getting better ranking in Google search. AdSense helps you get a head start on that by providing information about demographics and interests in your first-party cookies.
By increasing the number of relevant ads that are shown to visitors, this can boost revenue for AdSense publishers.
There are several ways to improve your AdSense earnings while giving you the option of disabling first-party cookies. The more options you have, the better.
Google is notorious for not always having data available on their own site. When third-party cookies are unavailable, Google defaults to using first-party cookies.
Our platform is easy to use and can be customized to best fit your needs.
You have the power to turn first-party cookies on or off. Though Google says your choice won’t affect ad serving until November 10, 2022, it’s better to be safe than sorry!